Tag Archives: Facebook

5 Innovative Ways to Use Facebook Groups #smlondon

Written by

using facebook groups

Facebook groups are pretty underrated. The possibility of creating special groups within this giant network hold a true potential for canny marketers. Because today there are lots and lots of other “methods” and “strategies” for generating traffic and brand awareness, Facebook groups often become neglected. In most of the cases, managing a Facebook group doesn’t take…

Does Facebook Need to Fear Google in 2017? #smlondon

Written by

Dan Taylor

I’m going to go out on a limb here and make a prediction, 2017 will be the year Google that Google mounts a real challenge to Facebook’s dominance, as they buy Twitter. There I said it, in 2017 Google will buy Twitter. There was a lot of talk in and around September/October 2016 about Google…

10 Tips for Better Understanding Your Social Media Audience #smlondon

Written by

By now, most businesses have a clear understanding of how a powerful marketing tool social media is. Unfortunately, they fall into the trap of their own misconstrued idea that its sole purpose is to get their brand messaging across the public. They fail to see that social media’s most formidable function is, in fact, inbound information…

Why WhatsApp Sharing Your Number With Facebook is Good News #smlondon

Written by

It was announced yesterday that WhatsApp, who were bought by Facebook in 2014, are changing their terms to allow the sharing of some of your data to the social networking giant. WhatsApp announces big changes tethered to Facebook "coordination" https://t.co/FdnkcqxHLX — Mashable (@mashable) August 25, 2016 Facebook has long been over delivering on their ad platform…

Facebook Advertising Works: Here’s How to Do It Well #smlondon

Written by

Facebook’s organic reach died it’s death a few years ago, it’s true. This is bad news for brands, but good news for Facebook – brands now have to pay the social giant for a chance at being shown on the timeline – a truly clever move by Mr. Zuck. Advertising: The different options for Facebook…

3 Common Mistakes That Are Killing Your Facebook Brand #smlondon

Written by

With my day job, I know first hand that algorithms can be a royal pain in the…and Facebook is no different. Over the past couple of years, Facebook have been tweaking their News Feed algorithm to accommodate changes in user behaviour, as well as to try and punish brands from using click bait headlines and…