Social media remains one of the most important and cost-effective forms of content marketing to date. But, despite the increased focus and continued investment into growing their social channels, some companies are still making rookie mistakes and costing themselves followers.
Here are 6 of the most annoying social habits. How many are you guilty of?
1. Giving your opinion on every trending topic
Sure, joining topical conversations online is a good way to engage your audience and show your followers that you’ve got your finger on the pulse. However, don’t jump into every discussion just for the sake of it. Firstly, it makes no sense to add your voice to topics not aligned with your brand. Secondly, it reeks of desperation and a brand that’s trying to appear hip to the groove.
2. Asking for likes and RTs
Speaking of desperation, if you have to blatantly ask your followers to engage with your content and posts you’re doing something wrong. Best case scenario people share the post without thinking, resulting in a flurry of likes but no real brand connection. Worst case scenario people unfollow you to avoid spammy updates. A better strategy is to ask yourself why your content or social persona isn’t resonating with your audience.
3. Selling yourself
Your social channels are not free advertising for your product or company. They should feel like an authentic conversation not a stream of company promotion. Use them to initiate the conversation and then allow your audience to discover how great you are for themselves! Self praise is no praise after all.
4. Using hashtags that don’t relate to your post
It might garner you a bit of bot engagement but for your real life followers throwing random hashtags into posts will only serve to annoy them. #OOTD on a tweet about an event you’re hosting doesn’t make you look on point, it makes you look silly. On that note stop using hashtags excessively. Depending on the platform, hashtags should be used to add context to your posts and curate information. Also, be sure to proofread before posting, we all remember the #susanalbumparty fiasco.
5. Using a catch-all approach
Social media isn’t a one size fits all undertaking. Each platform is unique and has a unique audience. That means no cross-posting content. Not only does it look lazy but it’s ineffective – what resonates on Facebook won’t necessarily resonate with your Instagram followers.
6. Not replying to messages
If someone takes the time to reach out to you on social, you need to acknowledge it and respond, even if it’s a product complaint or awkward query. Especially when it’s a product complaint or awkward query. Followers should be rewarded for engaging with you online not ignored.
By Aiofe Geary of Jobbio.