For any business, it’s important to make sales. If you don’t have sales, you don’t have a business – as there is no money to run it!
One way of creating sales is converting leads. To gain these leads, you need a strategy for lead generation, and this handy infographic from the team at Trellis outlines the steps to take.
Everyone loves statistics, don’t they? Here are some concerning lead generation:
- 8 out of 10 small businesses are now using social media to grow.
- 83% of small businesses use social media to increase their brand exposure.
- 70% of B2C marketers have acquired customers through Facebook.
- 37% of Twitter users will buy from a brand they follow.
- 65% of B2B marketers have acquired a customer through LinkedIn.
- Over 80% of the pins on Pinterest are repins.
[Tweet “37% of Twitter users will buy from a brand they follow. #smlondon”]
A lead is someone who has indicated interest in your company’s product or service, in some way, shape or form. Lead generation is the process of attracting and converting strangers and prospects into leads. Want to generate a lot of leads? Offer good, strong content which will gain their interest and warm them to the level of wanting to hear from you.
How do you generate leads? You need these 5 elements:
- Call-to-action (CTA): Create an image, button or message, which calls for website visitors to undertake an action (e-mail, click here etc.). It does what it says on the tin!
- Landing page (LP): Whenever someone visits your website, the page should fully serve its purpose. A landing page is used for lead generation and to collect information (e.g. name and email address).
- Offer: On your landing page, ensure you offer something – content, a freebie or a goodie – that’s of value to the lead. It should be seen as having enough value to the visit to merit providing personal information for – a free ebook is a good way to collect data!
- Forms: To collect data, you need a form – so include one on your landing page!
- Thank you: The offer should be delivered on a thank you page (once the form is filled out). It’s always nice to say thank you!
Lead generation can be extremely successful via social media – with the majority of the modern world online, it’s a fantastic opportunity to take. Here is how you can use each network to its full advantage:
Facebook offers a large number of ad products to generate leads from, but remember two things:
- Use links wisely: Use tracked links (from tools such as bit.ly) to point users in the direction of your landing page. If they don’t have a click-through link, you won’t get the clicks!
- Optimise your page: Include CTAs where you can to increase the generation of your leads, and include a newsletter sign up form too!
Twitter cards are a fantastic method to collect data on the site, and can be helped with two tips:
- Ad targeting: Twitter has a depth of information available for advertising – so make the use of it! Target the specific users you want to reach.
- Tweet with purpose: Your Twitter profile should be relatable, timely, on topic and match your brand’s message – don’t just tweet for the sake of it!
As we all know, LinkedIn is a professional network – so business marketing won’t turn users off. Here are the two parts to remember:
- Get involved: LinkedIn groups are an amazing source for leads – so join and start interacting!
- Be active: You won’t gain leads if you’re inactive, so get on LinkedIn and interact! Optimise your profile and make the most of the platform.
Any other tips? Let us know in the comments below!