How Social is B2B? #smlondon

This infographic (made by InsideView) gathers loads of statistics about the use of social media to drive leads and sales for B2B companies.


  • 61% of the US marketers are using social media to increase their leads.
  • IBM saw an increase of 400% in their sales following a social-selling pilot.
  • Write an active blog for your company and leads per month could grow up to 67%.

READ MORE: How a Global Shipping Company Excels at B2B Social Media


  1. Michael_N says:

    Nice infographic with some interesting stats. The IBM one is particularly interesting. Where did that stat originate? Would love to see more info on that one.

  2. Hi Michael and thanks for your comment.

    We didn’t create this infographic, authors are Insideview. I think the best is to get in touch with them if you want more information.



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