How Snapchat Helps Brands Tell Social Stories #smlondon

Have you embraced Snapchat for marketing yet? Many brands are struggling to get their heads around the destructive messaging app which keeps growing and innovating.

To understand what the platform can do for your brand, I’ve spoken to Victoria Taylor of Blend Social. Listen to the interview on iTunes, Stitcher or keep reading for a summary of our conversation.

The tip of the week is none other than SoundCloud and our big shout goes out to Daniel Cohen.

Why should brands be on Snapchat?

I’ll say first of all brands don’t need to be on Snapchat. Brands don’t need to be on any social network. But I think it’s important for brands and businesses to recognise the year that they’re marketing in. And I think now currently with live stream and live video and the user base and the growth of Snapchat that it’s a pretty obvious choice to be on there.

[Tweet “With the growth of video, it’s a pretty obvious choice for a brand to be on Snapchat. #smlondon”]

So I’m not saying it’s necessary to be on there, because nobody needs to be anywhere, but I think it’s a wise move the way things are moving with the social space right now.

READ MORE: Top 5 Reasons Your Brand Should Be on Snapchat.

What’s the key to success on Snapchat?

I would say, the top tips to success are showing behind the scenes, showing your personality and showing the in-between moments, because that’s what Snapchat is all about. It’s not a perfectly polished Instagram post that’s filtered. It’s not a perfectly crafted blog post. The beauty of Snapchat is the fact that it is those in between, raw, real moments. So I think for success I would say, be real, be you and make sure you’re showing people the parts that they don’t see on other social networks.

Do you think Snapchat is better for people than for brands?

I think it works well both ways. Personally, what’s my preference? It’s people. But Snapchat has again over the last few months it’s introduced many different elements and platforms that enhance the ability for brand awareness. For example, the Geofilters. So if you’ve got an event that’s coming up, you can create your own custom Geofilters for Snapchat for the duration of that event. So you can really, really build credibility from a brand point of view through Snapchat. But personally, it is about showing the person. So I think a good combination is if you’re a brand using it, then to show the people behind the business, because that’s what it’s all about.

How do you get more followers on Snapchat?

With regard to followers in Snapchat you have something called a Snapcode, as I’m sure you’re aware. So we can take that Snapcode, download it and we can upload that to different social platforms. So if you’ve got a really nice Twitter network or a good network on Facebook, you can very easily shell out Snapcode or your Snapchat URL to those different platforms. You can also engage in others.

Lots of people using Snapchat hashtag on Twitter. So look in there to see what conversations are going on around Snapchat. And I think you’ll find as well we’re seeing an increasing number of people using their Snapchat images as their profile pictures under the social networks as well. So that’s a great way to get new followers as well.

And also repurposing your content. Snapchat’s got a beautiful ability where you’re able to download single Snaps or your whole story. And downloading a single Snap is perfect, because you can then upload that to Twitter. So people can see almost a tiny snapshot. And then you can direct them and say, “If you want to join in with the rest of the story, hop on over to Snapchat.”

Read the full article here: How to Use Snapchat for Storytelling, with Victoria Taylor.


Follow Victoria on Twitter @VictoriaTaylUK and on Snapchat VictoriaTaylUK.

Subscribe to Social Media Know-How

[Featured image: Shutterstock]