Citizen Marketing: An Explosive Trend for 2017

Turns out we like social media so much, we occasionally walk into street signs staring at people online we’ve never met.

No one wants that focus more than an advertiser. And now on Instagram for instance, they can simply whip out a credit card, choose the exact audience and jump right in front of that stare.

That’s the easy part. The hard part is having something engaging to say, and in the visual language needed to hold their attention.

In this presentation, TRIBE founder Jules Lund shares his prediction on why tech has finally allowed User Generated Content to take flight. And why even the photos in your camera roll are worth far more than you think.