#smlondon LIVE! 2016

We’re back again – and here is the schedule so far.

Please note: times/subjects/talks/speakers are subject to change.

9am - 9.10am


The Link Humans team will bounce onstage to welcome you to this year’s event and give an overall rundown of the day.…

9.10am - 9.35am

How Data Can Inform Social Strategy

Facebook, Twitter and other social media platforms provide vast quantities of data about how your content is performing. But how should you interpret the numbers, and what signals can you glean from them? James Tozer, the editorial data analyst for The Economist, shows some of the lessons that the publication has learnt while expanding its…

10.40am - 11am

Morning Break

Grab a tea or a coffee, take a seat and start networking with some of the other attendees at #smlondon LIVE! 2016.…

11am - 11.25am

Arsenal – Keeping It Social

Chris Harris from Arsenal FC will talk about how a leading Premier League club has changed tone and tactics to stay at the forefront of social media.…

11.30am - 11.55am

HSBC: Brand and Social

Camila Romuld of HSBC will be talking about their brand and social.…

12pm - 1pm


Yum yum. Time to fill up with our delicious lunch (courtesy of the Bounce chefs) and get ready for the afternoon sessions. The standing grazing menu includes:…

1.30pm - 1.55pm


Consumers have moved from a linear, to on demand, to real time viewing experience, and the mobile device is now central to this. Lucy McHenry of Twitter will explain how they’re helping this to happen.…

2pm - 2.25pm

Let’s Talk About Social Analytics

It’s almost 2017, and it’s time for a social analytics intervention. Ben Donkor of Microsoft UK will be leading it.…

2.25pm - 2.45pm

Afternoon Break

Time for a quick break, a drink and a refresh before the final sessions of the day.…

3.15pm - 3.40pm

Citizen Marketing: An Explosive Trend for 2017

Turns out we like social media so much, we occasionally walk into street signs staring at people online we’ve never met. No one wants that focus more than an advertiser. And now on Instagram for instance, they can simply whip out a credit card, choose the exact audience and jump right in front of that…