Everyone knows that visual content is important. However, did you know that it’s been proven that visual content is the most important tactic in optimising social media posts?
If you’re looking for maximum engagement, then visual is the way to go. But in what ways can you repurpose your existing content to work as a visualisation? Tigerlily have put together this useful infographic which shares the top 7 ways marketers are repurposing their content to appeal to the more visual eye.
Infographics are used to display sets of information (typically statistics or facts) to an audience.
[Tweet “Visuals are processed 60,000 times faster than text. #smlondon”]
Visual information is processed 60,000 faster than regular information, so displaying data in infographics is sure to have more of an impact that a simple report.
2) LinkedIn Slideshare presentations:
Presentation slides are a great way to display visual content. They split the information up into bite size chunks, but are still quick and simple to flick through.
eBooks are a fantastic platform for display information, as they can hold large amounts of information – so if you’re looking to include lots of information but still keep it visual, why not opt for an eBook?
Use video platforms to share step by step tutorials or information clearly to an audience. Uploading to platforms such as YouTube, Vine or Vimeo means you can embed this content onto websites or social media platforms to gain a wider reach.
Use podcasts to create large pieces of content that can then be split up into multiple smaller pieces of content.
[Tweet “Podcasts are a great way to split large pieces of content into smaller chunks. #smlondon”]
Posting snippets of the conversation with graphics are a clever way to get people to share the podcast.
READ MORE: Why You Should Be Listening to Podcasts
6) PDF downloads:
Creating PDF downloads is not only a fantastic way of sharing visual content, but it’s also a great way to build a list of new leads. Content that teaches people something always works well, so keep the content informative and interesting for it to have the most impact.
Webinars are the perfect place for immediate interactions with followers of your brand, and are a great way to answer questions in real-time from your fans. Just make sure you don’t swear!
[Featured image: Shutterstock]