The benefits of content marketing for your business are obvious: you get referral traffic; search engines show your website at top positions; the rate of organic traffic increases, conversion rises, brand reputation becomes obvious, and the sales rise. However, only 36% of entrepreneurs get all these benefits – the other 64% are somewhere in the middle of nowhere: they have heard that content marketing is effective, but they make a lot of mistakes and do not see the effects.
The effectiveness of this tool is ensured via proper strategy. Without a detailed plan, your content marketing will never be able to bring you the desired results. Here are 4 most effective ways to refresh and enhance your strategy, making it work for your business:
1) Make sure your content is available to all users:
If you have published a piece of content on your site, it still does not guarantee that people will read it. Availability of the content is an important problem for a small and large online business. The first thing you need to make sure is that your content is properly viewed in different browsers, platforms and devices.
This is especially important for mobile devices. The matter is that the number of mobile users is rising all the time. An effective business cannot afford to lose these clients, and that is why all resources must be optimized for mobiles.
The times when you should create different versions of the site are left behind. Today, all sites use the feature of a responsive design. It means that you need to create only one version of the website and it will be properly viewed within different platforms and browsers.
2) Your content should be unique, interesting and relevant:
These traits will guarantee that your visitors will be satisfied with the content and that search engines will rank your website higher. SEO is important for any website, so make sure that you use at least basic SEO tools to enhance your website.
If you do not want to use SEO tools or want to implement them a little bit later, at least make sure that you regularly update content at your website. With every new added page, the search engine automatically starts to crawl your website.
Also, check whether your content is relevant to the keywords your visitors use to get to your website. Relevant content is your key to increasing the rate of your organic traffic or attract more customers.
3) Format your content:
To enhance your content marketing strategy, you need to pay special attention to how you format your content. Check how you insert the images to your text. Previously, we have noticed that responsive design can solve all problems with the view of your website on different platforms, so make sure that all images and videos are also responsive.
As for the text content, you need to check whether you use headlines and basic text. Again, it works both for the visitors and for the search engines. Tags are highly important for the latest SEO algorithms, including the Panda algorithm, responsible for ratings in Google.
4) Add sharing plugins and incorporate social media marketing:
Social media marketing can change your content marketing strategy into the most effective tool for communication and attraction new visitors. Create accounts for your brand on social networks and make sure that you regularly update content there.
Social networks help in building proper relations with your customers. Besides, they increase the engagement of your customers.
If you want to make your website work for you, do not forget to add social plugins. If a person likes your content, he can share it using these plugins. It means that a piece of your content along with the link to your website will appear on Facebook, Google+ or any other social network.
These 4 steps can quickly refresh your content marketing strategy and make it more effective. You will notice that the number of visitors starts to increase as well as the number of customers. Implementing these steps, organic traffic increases and it leads to the better conversion and bigger revenue.
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