Why Your Content Marketing Sucks (and How to Improve It) #smlondon

Your content sucks.

Sorry, but it’s true. It’s just not engaging enough – and that’s one of the main worries for content marketers right now. The top 5 priorities overall for content marketers are:

  1. 71%: becoming better storytellers.
  2. 65%: creating visual content.
  3. 57%: finding better ways to repurpose content.
  4. 51%: understanding which content is effective and which isn’t.
  5. 41%: creating more engaging content.

[Tweet “The biggest priority for content marketers is to become better storytellers. #smlondon”]

How do you make your content more engaging? Integrate PEAC.

Practical value:

Avoid self-promoting, and try to be useful and practical to your readers. Content which just promotes your business can become quite boring and actually have a negative effect.

RELATED: How to Drive Up Your Sales Using Content Marketing


People like to share content which is amusing, or entertaining, because it demonstrates we have good taste and can spur conversations and reactions/emotions.

RELATED: Engaging Social Media Content: How to Bring Boring to Life


When it comes to viral content, awe is the most popular emotion evoked – and if someone shares something that is awe inspiring, people can get a sense of increased social currency.

Do you want people to share your content? Make them say wow!


You can be the best story-teller on the ‘net, but if your content isn’t backed up by well-researched and concrete proof, then there is no point trying.

The more trustworthy your content is, the more likely people are to share it.

[Tweet “If people can’t trust your content marketing, they won’t share it. #smlondon”]

At the end of the day, it takes time and effort to get your content marketing right, but with a methodological approach, and a bit of PEAC, you’ll soon be getting the best results!

READ MORE: 8 Tips to Get the Most Out of Your Content Marketing


This infographic was made with the Infographic maker Venngage.

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