Your content sucks.
Sorry, but it’s true. It’s just not engaging enough – and that’s one of the main worries for content marketers right now. The top 5 priorities overall for content marketers are:
- 71%: becoming better storytellers.
- 65%: creating visual content.
- 57%: finding better ways to repurpose content.
- 51%: understanding which content is effective and which isn’t.
- 41%: creating more engaging content.
[Tweet “The biggest priority for content marketers is to become better storytellers. #smlondon”]
How do you make your content more engaging? Integrate PEAC.
Avoid self-promoting, and try to be useful and practical to your readers. Content which just promotes your business can become quite boring and actually have a negative effect.
Q: What makes an #Infographic worth sharing?
A: The infographic lends practical value to the reader while engaging them in the content.
— Olive & Company (@oliveandco) December 28, 2015
People like to share content which is amusing, or entertaining, because it demonstrates we have good taste and can spur conversations and reactions/emotions.
A4 I think same rules as content marketing: Social media posts that go over best are unique, educational and entertaining. #contentchat
— Derek Pillie (@dpillie) February 22, 2016
When it comes to viral content, awe is the most popular emotion evoked – and if someone shares something that is awe inspiring, people can get a sense of increased social currency.
The 1 Tweet Content Strategy: Make awe-inspiring ideas made for specific tribes of people. Release. Watch. Learn. Reinvest.
— Dean McBeth (@evilspinmeister) February 23, 2016
Do you want people to share your content? Make them say wow!
You can be the best story-teller on the ‘net, but if your content isn’t backed up by well-researched and concrete proof, then there is no point trying.
— Annie Lawton (@grownupglamour_) March 18, 2016
The more trustworthy your content is, the more likely people are to share it.
[Tweet “If people can’t trust your content marketing, they won’t share it. #smlondon”]
At the end of the day, it takes time and effort to get your content marketing right, but with a methodological approach, and a bit of PEAC, you’ll soon be getting the best results!
This infographic was made with the Infographic maker Venngage.