Instagram is one of the rising stars in the social media world with unmatched growth rate. According to fresh estimations, the platform had more than 800 million users, and more than a half of that amount uses it on a daily basis. Rivals like Snapchat are way behind with 160 million users.
Every one of those 800 million could be a potential customer of your product or service, so just imagine the opportunities for growing your business. Clearly, if you are not on Instagram in a meaningful way, you could be missing out on a great opportunity to win more business and get more loyal customers.
Yet, many people still see Instagram as too immature and ineffective tool for business. The reasons for such views are often silly. For example, one can claim that too many people still perceive Instagram as a site for college students to post their selfies. However, this is simply not true because Instagram has never been perceived by online audience this way.
The reality is pretty much the opposite. An increasing number of brands are beginning to take advantage of this platform to connect with customers and build relationships with them. According to recent statistics, about 60 percent of well-known companies and 1 million monthly advertisers are out there right now, crashing the boards of the Instagram business world.
What these numbers do is show that the only purpose of all those stories about Instagram being an ineffective platform for business is to mislead and deprive you of an opportunity to win more business. In some cases, it seems that these rumors are spread by those who did not know how to succeed there.
We, on the other hand, are going to take a smarter approach and learn about the most common myths that can make you doubt your chances of doing serious business on Instagram. For that, we will use an awesome infographic created by designers from Proessaywriting below. It outlines ten myths about Instagram for business that are making the impact now.
Also, they will give you the truth behind all those myths to ensure that you have a clear understanding of what you need to do to get a lot of business on Instagram. Let’s now clear the obstacles away from being successful on this great social media platform and learn how can it be a fantastic tool to draw more people to your business!
About the author: Lucy Benton is a marketing specialist, business consultant and helps people to turn their dreams into the profitable business and currently works at Proessaywriting. Now she is writing for marketing and business resources.