Mastering Social Media Presence, Without Breaking The Bank

In this day and age, there are now hundreds of social media management tools with a variety of flashy features and special abilities. But to save you hours of scrolling through reviews online trying to work out the best (and most cost-effective) solutions for your brand or agency, we’ve rounded up some of our favourite free (yes, free) websites and tools to assist with social media marketing.

We’re talking…

  • Tweetdeck
  • Canva
  • ManageFlitter
  • Unsplash
  • Hastagify
  • Answer the public
  • ContentCal


Tweetdeck is actually owned by Twitter themselves (so you know it’s good). As a fantastic community management tool for Twitter, Tweetdeck allows users to separate social media content into specific streams, divided by particular keywords and hashtags. This allows you to keep an eye on social media mentions, relevant topics, and specific user activity.

Furthermore, for those of you who enjoy a Twitter Chat, making use of Tweetdeck to give to a bird’s eye view on the relevant hashtag and mentions can make sure you don’t miss a beat of the action.


Now Canva, is the key to making your social media imagery look professional, high quality, and personalised. With the ability to create your own branded graphics in the optimum size, ready to go straight on your social media content, Canva can make your content look so much more interesting, and your brand so much more impressive.

First, select where you intend to use your graphics; whether this be on Facebook, Twitter, etc. and then have a play around with stock imagery from Unsplash (more on this in a minute). Next, add logos or text, and then voila; you’ve got yourself some fairly pro-looking graphics. Who needs a design department right?


Social media content always looks better when it accompanied by some kind of visual stimulation. But you don’t need to be a professional photographer or graphic designer; unsplash can keep your content calendar filled with high quality and interesting pics to keep your social media channels looking bright and inviting. While there are a number of other similar websites such as Pexels, we’re firm fans of Unsplash and its wide variety of high-quality options.


We all know what a hashtag is, but do we know which ones will work best for getting your brand seen online? Using Hashtagify, you can search around a specific topic to find out what hashtags are popular, where they’re popular in the world, and whether they’re growing or decreasing in popularity. It sounds basic enough, but if you’re consistently using some of the most trending hashtags around, you’ll be sure to see a difference in your impressions, engagement, and follower growth.

Answer the public

Looking for new content ideas? Wondering how you can take an existing topic and put a new spin on it? Need to know what your target market is looking for online? Type a keyword of your choice into Answer the public to find out what related questions the public have been googling. If you can create content to answer these questions, you’ll be directly fulfilling the needs of your audience.

Manager Flitter

Manage Flitter is another community management tool specifically for Twitter. However, while Tweetdeck is focused on engagement and organisation, Manage Flitter makes activity from your account much more automated.

While Manage Flitter do have other non-free plans (possibly something to consider) the free plan can help you manage your social media accounts by following and unfollowing particular profiles based on rules you have manually set-up. It’s one massive time-saver that’ll make you question how you ever survived without it.


Looking for a place to plan your social media content? Bingo. ContentCal is essentially a social media content planning and publishing platform with integrations with Facebook, Twitter, Instagram, Linkedin and Google +. With a number of handy features to help planning, organisation, and the content creation process as a whole, ContentCal is the perfect solution for freelancers, agencies, and businesses. Take your content planning to a new level with this neat tool.

Know any other nifty free tools/sites for social media management? Let us know in the comments below.

Author: As a young entrepreneur, Alex started his first business during his time at University. Once graduated, he then went on to head up ODEON cinema’s social media channels for two years, before progressing to manage the social media department for NOW TV. Today, he is the CEO and founder of social media company ContentCal; with software that is used by over 7 thousand marketers.