The Perfect LinkedIn Profile, No Matter Your Position #smlondon

Written by Published in Blog

With over 400 million users, LinkedIn is the go-to place for professionals in 2016. Whether you’re just starting out on your professional journey, or have already paved your path, LinkedIn is the go-to platform for showcasing your skills, experience and talent.

We (Link Humans) have created this handy infographic that sheds some light onto the perfect profile, no matter your position. Whether you’re a student, a rising professional, an entrepreneur or a senior leader, there are always ways to improve your LinkedIn profile, and in-turn, your overall personal brand.

Top tips:


  • Make sure to show your personality through your photograph!
  • Don’t forget to include summer jobs, internships and volunteering.
  • Include rich media in your experience. It will catch peoples attention!

Riding professional:

  • Illustrate your experience and highlight a passion or two in your headline.
  • Write your summary in a conversational tone. It should read like you were sharing your accomplishments with a friend.
  • Prioritise your skills and endorsements, and delete any unnecessary endorsements.


  • Use your summary to show off the human side or your company. Create a sense of trust and comfort.
  • Make sure to upload a custom header photo.
  • Use the experience section as your own personal portfolio of work by uploading rich media.
  • Ask connections and previous clients to give you a short recommendation, as they make you look more reliable!

Senior leader:

  • Use the header to inject some personality and show off your career highlights.
  • Write a post to expand your network beyond your connections, and share your insight.
  • Include your volunteer experience.
  • Include your certifications. It will show that you’ve kept your skills sharp!

 RELATED: LinkedIn Hits 20 Million Members in the UK

The Ultimate LinkedIn Profile Guide

Ruby Lowe

Ruby is a social media manager.