Facebook groups are pretty underrated. The possibility of creating special groups within this giant network hold a true potential for canny marketers. Because today there are lots and lots of other “methods” and “strategies” for generating traffic and brand awareness, Facebook groups often become neglected.
In most of the cases, managing a Facebook group doesn’t take so much time, effort, and money. In fact, it’s the easiest way to create something new, sustain it, and make it drive benefits to your business on a consistent basis.
During today’s post, you’re going to learn a few innovative ways to use Facebook groups to grow your fans and engagement. Moreover, you’ll also become more popular and trusted in your field of activity.
1. Exclusive Content Group
One of the good ways to grow your fans number is to offer something exclusive. Now, content is very much valued by prospects, especially if it’s extremely relevant and helpful.
You might have social media followers, loyal website visitors, or even e-mail subscribers. These people have different degrees of involvement and interest in your business. Find out what the majority of your target audience needs, and develop an exclusive content Facebook group.
This group is designed for those from your audience who enjoy exclusivity. And they’d be happy to do something in return for their place in the group. Give them the chance to join after subscribing to your e-mail, after leaving you a message that specifically communicates their reason for joining, or after they’ve made a purchase.
2. Exclusive Membership Group
Exclusive membership groups are somewhat different from the exclusive content groups. I’d like to differentiate them because a membership group could be leveraged in different ways:
Exclusive content groups are accessible after completing a simple action (sign-up to an e-mail newsletter, a simple request, or even invites).
Membership groups must be harder to access. Many marketers create memberships groups in which only those who bought a product/service are allowed. Others ask for a certain amount of money, while others develop invitation-only systems.
Don’t expect people to join your membership group so easily. Because there are tougher conditions for joining, you need to provide a lot of value. You need to offer something special, that it’s truly worth pursuing.
As an example, you can create an exclusive group in which you (the owner) can get in touch with your customers and advise them on a personal level. You can also place 5 experts in the group, and let your followers know that that particular group is managed by professionals and experts.
3. Feedback Group
Feedback is an important aspect of every person and business. We need feedback in order to eliminate the things that don’t work, add things that are needed, and improve our longer-term performance.
As a webmaster, you can leverage Facebook groups in order to gather constructive feedback from your followers. This group should never be private, as everyone should be welcomed to express their opinions.
In case your fans are loyal, and they’re actually expecting changes from your business, they’ll be happy to contribute. Moreover, you never know when you’ll find the idea that will improve your business for good. It can come at a random time, from a random person. Still, you have a lot to benefit.
Moreover, if people see that you actually care about improving your product/service, you’ll gain more trust and status in the eyes of your potential customers.
4. Customer Service Group
Most of the today’s businesses offer customer service. Some do it better than others. For example, some websites only have the “Contact” button in some hidden place, and that’s the customer service for them. On the other side of the fence, big companies have started to implement live chat features on all of their website pages.
So if you have a trouble with something, you’ll be instantly directed to a customer service representative. Now, there’s the middle way of doing this, and it can be done through Facebook groups.
A customer service group’s purpose is to solve your customer’s problems. Prospects that are prepared to buy but still have a question or two and customers that have already bought your product/service and they need help with it – these are the individuals who will join this type of group.
5. Contests & Giveaways Group
Contests and giveaways became popular along with the rise of social media networks. Now, many businesses give away their products with the hopes of spreading the news about their brand. Giveaway contests like “Share, Like, and Comment in order to win an iPhone 7” happen on a constant basis.
Now, in order to stand out from the crowd, you can develop a group instead of a post. Only after they join they will see what the prize is, so this will give you a bonus while you’re trying to promote your group and draw the people’s attention.
Facebook groups could be goldmines if you’d only knew how to manage them well. This “skill” comes with time and practice, like all others. If you focus on Facebook groups for a while, you’ll quickly understand how to create even more impact through your groups.
- Exclusive content groups are efficient at drawing attention and making your lurkers become followers. These groups will often improve the engagement of your followers, and make them get more attached to your brand.
- Exclusive membership groups are the “next-level” thing when it comes to your fans exclusivity. It should be harder to join, but the value should be directly proportional with your requests.
- Feedback groups represent an amazing way to stay on track, to keep your prospects involved, and to improve your products and services in time.
- Customer service groups help improve the happiness of your customers, as they’re a great source of solutions for their problems. Individuals who are considering to buy something from you are also welcome for questions.
- Contests and Giveaway groups help you drive brand awareness and create a lot of interest among your audience members.
Lisa Wheatly works for topaussiewriters.com in her spare time, where she creates unbiased essay service reviews. Lisa believes analytical thinking and an enquiring mind are her strongest points, and she does her best to put them to good use.