How to Share Content that Makes an Impact #smlondon

Content. It’s what makes us laugh, it’s what makes us cry, it’s what makes us inspired, or keeps us entertained. However, what content works well, and why do people share it?

Hyperfine Media have created an infographic guide to sharing content – see all the stats below!


Why do users follow brands on Facebook?

  • 49% to support a brand.
  • 42% for a discount.
  • 41% for brand updates.
  • 40% of customers don’t like brands at all.

[Tweet “40% of users don’t like brands on Facebook. #smlondon”]

RELATED: Why Do Users Like, Comment and Share Content on Facebook?


Instagram is becoming a big player in the social game:

  • Instagram has an engagement rate which is 58 times than Facebook, and 120 times higher than Twitter.
  • Images with faces get 38% more likes.
  • If you mention other users in your content, you’ll receive 56% more engagement.

[Tweet “Instagram images with faces get 38% more likes. #smlondon”]

RELATED: How to Use Instagram for Business


The biggest video site on the internet has some amazing stats to back it up:

  • 400 hours of video are watched every minute.
  • One third of the world visits YouTube.
  • 5 billion videos are watched per day.

[Tweet “1/3 of the world’s population is on YouTube. #smlondon”]

RELATED: How to Increase YouTube Engagement


Alongside Instagram, video is extremely important:

  • Businesses using video grow revenue 49% faster.
  • Videos on landing pages can increase conversions by 80%.
  • When shopping, 74% of millennials find video helpful.

[Tweet “Using video to promote your products can grow your revenue 49% faster. #smlondon”]

RELATED: Why Video Marketing is Important for 2016


Why exactly do users share content? There are a number of reasons:

  • Entertaining: 45%.
  • Helpful: 30%.
  • Funny: 15%.

[Tweet “30% of social media users share content because it is helpful. #smlondon”]

RELATED: Why Your Content Marketing Sucks


There’s no point posting content if you’re posting it at the wrong times. Research has shown that the optimum times to engage are:

  • LinkedIn: Thursdays, between 9 and 10am.
  • Pinterest: Sundays, between 8 and 9pm.
  • Facebook: Tuesdays, between 9 and 10pm.
  • Twitter: Tuesdays, between 8 and 10pm.

[Tweet “The best time to engage on Twitter is on Tuesday, between 8 and 10pm. #smlondon”]

RELATED: When is the Best Time to Post on Social Media?


As we all know, visual content is key:

  • Coloured visuals increase engagement by 80%.
  • 46% of marketers say photos are critical to their current marketing strategy.
  • Content with images gets 94% more views.

[Tweet “Coloured visual content increases engagement by 80%. #smlondon”]

RELATED: Why Visual Content is Key


If you use an emoji in your post, you’ll receive a:

  • 33% higher share rate ➡
  • 33% higher comment rate 💬
  • 57% higher like rate 👍

[Tweet “If you include an emoji in your post, you’re likely to receive a 57% higher like rate. 👍 #smlondon”]

RELATED: How Are Emoji Disrupting Our Language?

Infographic: A Guide To Sharing Content Online

From Visually.