All posts by Kyle Krawchuk

Kyle Krawchuk

Kyle is a marketing professional who has worked all over China and Europe and is now based in Vancouver, Canada. You can follow him @kylekrawchuk.

A Crash Course in Instagram Advertising #smlondon

Written by

gram ads

Whether you’re an experienced Facebook advertiser looking to branch out onto a new platform or you’re new to social media advertising entirely, advertising on Instagram offers another way to reach your target audience on one of their most-loved and most-used platforms. Step #1: Define your objective and choose a campaign type When creating an Instagram…

6 Brands That Have Created Donald Trump Inspired Ad Campaigns #smlondon

Written by

While most of the world still comes to grips with Donald Trump’s surprising election win on November 8th, a few savvy brands are taking advantage of the U.S. election to craft creative ads that play off of the more controversial elements of Trump’s campaign. As a general rule, brands are discouraged from getting mixed up…

Influencer Marketing for Beginners #smlondon

Written by

Of all the ways that the internet has changed society, one the most paradigm-shifting developments has been the creation of the blog. Now, individuals can share their thoughts, opinions and ideas with the entire world in just a few clicks. Obviously, not all of these bloggers will capture worldwide attention, but some of them will prove…