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3 Social Selling Tactics to Implement into Your Strategy #smlondon

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Over the last decade, social media has cornered an increasingly larger share of the media pie. From a few million people on Hi5 and Friendster, it is now the dominant activity online with 2.3 billion users – roughly 31% of the entire human population. Though social media adoption lagged in the B2B market initially, more…

10 Digital Trends SMBs Need to Focus On #smlondon

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Everyone in business goes through the same process – they see all the latest articles about the latest digital trends and they are told it will help transform their business. It’s about time we took a step back to review if all the latest trends will really help your business. What does the SMB owner whose…

Why Simple is Most Effective on Social Media #smlondon

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Pippa was a recent guest on the #smlondon tweetchat – check out the rest of the guests, subjects and more here. So ‘social media’ isn’t it all about optimisation, promotions, data analysis, strategy, ROI, algorithms, content curation, conversion rates, audience sentiment, CTR, metrics, followers, geo-location, tagging, filters, hashtags; influencers, scheduling, reach – organic and paid, trending topics, monitoring, marketing and…

Can Some Brands Finally Put Two Fingers Up at SEO? #smlondon

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This may sound a little strange coming from a guy with an SEO division in a pretty big marketing group, but go with me on this. Don’t get me wrong, there’s still very much a place for SEO, but for some direct-to-consumer (D2C) brands, I believe it has lost ranking on the marketing podium. On WhatsApp t’other day,…