All posts by David Fitzgerald

David Fitzgerald

David Fitzgerald is a social media specialist.

What Is Social Media? #smlondon

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Social media is all too often treated with a reverence that is not necessary. It is just another form of communication and shouldn’t be treated with any special rules which elevate it over any other form of communication. Key takeaways Social media is just another way to communicate. It’s word of mouth but with the…

Why Social Media Means Just That #smlondon

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To work in social media you need to be exactly that: social. Therefore, involving yourself in every facet of the marketing mix and the business is so important. Involve social media in everything you do: Social media and managing social media cannot be viewed in isolation. It, now more than ever, needs to form part…