Strategies to reach your market has changed over the years. There are numerous digital platforms out there that are owned by larger entities that have their own algorithms. With the likes of email and social media, you should know how to blend these platforms well. Some people use email marketing automation software to get a start on mixing these elements together.
Marketers should not rely on just one platform. To reach your objectives, you must learn that integrating digital marketing channels is a crucial part of the execution. Don’t be overwhelmed by all the possibilities. Integrating digital marketing channels like email and social media have their pro’s and would make you wonder why you haven’t done it before. Here are seven ways to do it and why you should.
1. Use Social Networks
Uploading your email list to your social networks lets you understand the kind of customers you have. Having such understanding can help you come up with more effective strategies. Other than this, you can create a community that’s inclusive and helpful to your customers. We’ll discuss this further at another point below.
— Social Media London (@SocialMediaLond) March 30, 2018
2. Target Ads
The digital space has a way of tracking your interests – what you recently clicked on a shopping website or the type of sites you frequently visit. As a marketer, you can take advantage of this tool by re-targeting customers who open and click through your emails.
Check your email marketing automation software if they can segregate customers who took action on your recent campaigns. If it does, you can extract this list and use them as audiences for your social media ads. You can be sure that this is an effective way for your customers to be persuaded to purchase if they are having second thoughts.
3. Syndicate Newsletters
A great way to further establish your presence is to syndicate your newsletters on different social media platforms. You can post on LinkedIn groups the same content you sent out to your customer list.
Why is this beneficial? You get to market good content to a new set of audience in the hopes of acquiring new prospects for your business. It’s a smart and cost-efficient way of integrating digital marketing channels.
4. Boost Social Sharing
Email is a great way to inform your customers of special releases, new products and other types of messages. Spark conversation and pique their peers’ interests by adding a call-to-action button on your newsletters to share the news with their friends.
A button that simply says “share” is a great way to move your email message to the different social media pages of your customer. This is especially effective for those campaigns that are deemed trendy and relatable to your customers and their friends.
5. Optimize Sign Up Form
When people visit your profile, they see countless amounts of content that they can enjoy, engage in or share with others. Another element you can add is a signup form to gather new leads for your business.
6. Create Exclusiveness
As mentioned above, you can import your email list to different platforms and you can create a community that has a mutual interest in your business. Having your own community, you’ll be able to build a more personal relationship with them than just sending newsletters in bulk.
You can create exclusive content for them and hear what they have to say about your business. With such a community, you can have an overview of how your current customers act and what they like about your business and turn these insights into great points to back up your next strategy.
7. Engage with Contests & Giveaways
People love a bit of excitement. Create one by conducting contests and giveaways that are geared towards asking your followers to sign up to your newsletter. This way, you get to execute a fun way to engage with your followers plus turn some of them into subscribers!
- Maximize your social networks by adding your email list and embedding a sign-up form on it
- Study your email campaigns to know what type of content can engage your subscribers and how you can re-target them
- Syndicate content from your newsletters to your social media pages to increase its reach
- Create engaging content to push your social media followers into signing up to your newsletter
Be creative on how you execute these points. Make sure you’ll seek out an email marketing automation software that can help you seamlessly achieve these and more, so you can reach your objectives in no time!
Author: Kimberly Maceda is a Content Writer for ActiveTrail. She writes for some top online marketing sites and blogging advice on email marketing and marketing automation. Activetrail is a leading provider of professional-grade email marketing and automation software for growing businesses.