Tag Archives: Content Marketing

Integrated Content Marketing: How to Make Your Content Work Harder #smlondon

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content

Marketing managers all over the world are coming under increasing pressure to prove the ROI of their content strategy. The hard-and-fast metrics of pay-per-click and native social media ads have enabled comparatively easy tracking of conversion rates, leading to some bold proclamations that traditional content marketing is dead. Indeed, Beckon – a marketing analytics firm…

The State of UK Content Marketing in 2017

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joe pulizzi

UK marketers who report high levels of commitment to content marketing do things differently than their peers, and that provides some useful insight for all content marketers. That’s just one of the findings in the new content marketing research, Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends by Content Marketing Institute (CMI). The…

How to Refresh Your Content Marketing Strategy in 4 Steps #smlondon

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The benefits of content marketing for your business are obvious: you get referral traffic; search engines show your website at top positions; the rate of organic traffic increases, conversion rises, brand reputation becomes obvious, and the sales rise. However, only 36% of entrepreneurs get all these benefits – the other 64% are somewhere in the…

5 Advantages to Hiring the Best Content Marketer #smlondon

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Advertising has become one of the black sheep of domains of interest in the eyes of those at the receiving end. We almost always change the channel when commercials kick in, though in the best case scenario we keep it on and occupy ourselves with something else. The ad section in magazines is almost entirely…

How to Tell Your Story with Content Marketing #smlondon

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Isn’t there enough content out there already? How can business owners find time for social? How can we ensure we keep it human online? I speak to Chris Marr of the Content Marketing Academy to get all the answers. Listen to the interview on iTunes, SoundCloud or keep reading for a summary of our conversation. And be sure…