Why Simple is Most Effective on Social Media #smlondon

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Pippa was a recent guest on the #smlondon tweetchatcheck out the rest of the guests, subjects and more here.

So ‘social media’ isn’t it all about optimisation, promotions, data analysis, strategy, ROI, algorithms, content curation, conversion rates, audience sentiment, CTR, metrics, followers, geo-location, tagging, filters, hashtags; influencers, scheduling, reach – organic and paid, trending topics, monitoring, marketing and management or user generated content…

Yes – it is, but there’s one fundamental aspect not in the list above which is the absolute crux of social media.

That aspect is the word ‘social’.

I’m not alone in my thinking. In my recent tweetchat, I asked:

Answers included:

Storytelling was mentioned a lot:

…and engagement was included in a number of answers (especially important when talking about social media):

While it’s important to ‘get chatty’, it’s also important to listen too:

…as we do have 2 ears:

…and it is a 2 way conversation:

My favourite tweet came from getting the balance right and reach your goal:

Takeways:

My main takeaways from the tweetchat would be:

  • Focus on your audience not yourself, take an interest in them and they’ll take an interest in you.
  • Go behind the scenes, let people into your brand, the emotional ‘buy in’ will reap rewards.
  • Be human, no one likes a robot.  Scheduling will only work if you’re there to respond in a timely manner.
  • Listening is just as, if not more important than being social.

Thank you to everyone who joined in my tweetchat!

Thanks to @pipskippip for coming in to be this week's #smlondon tweetchat guest! #LifeatLinkHumans / #LHVisitor

A photo posted by Link Humans (@linkhumans) on

Author: Pippa is a tea and cake loving social media consultant, specialising and passionate about working with SMEs to assist them in getting the most out of their social media. Follow her at @Social_Pip.

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This post is written by a guest author. If you are interested in submitting a guest post, check out our Guest Post Guidelines - we look forward to hearing from you!