Your content sucks.
Sorry, but it’s true. It’s just not engaging enough – and that’s one of the main worries for content marketers right now. The top 5 priorities overall for content marketers are:
- 71%: becoming better storytellers.
- 65%: creating visual content.
- 57%: finding better ways to repurpose content.
- 51%: understanding which content is effective and which isn’t.
- 41%: creating more engaging content.
How do you make your content more engaging? Integrate PEAC.
Avoid self-promoting, and try to be useful and practical to your readers. Content which just promotes your business can become quite boring and actually have a negative effect.
Q: What makes an #Infographic worth sharing?
A: The infographic lends practical value to the reader while engaging them in the content.
— Olive & Company (@oliveandco) December 28, 2015
People like to share content which is amusing, or entertaining, because it demonstrates we have good taste and can spur conversations and reactions/emotions.
A4 I think same rules as content marketing: Social media posts that go over best are unique, educational and entertaining. #contentchat
— Derek Pillie (@dpillie) February 22, 2016
When it comes to viral content, awe is the most popular emotion evoked – and if someone shares something that is awe inspiring, people can get a sense of increased social currency.
The 1 Tweet Content Strategy: Make awe-inspiring ideas made for specific tribes of people. Release. Watch. Learn. Reinvest.
— Dean McBeth (@evilspinmeister) February 23, 2016
Do you want people to share your content? Make them say wow!
You can be the best story-teller on the ‘net, but if your content isn’t backed up by well-researched and concrete proof, then there is no point trying.
— Grown Up Glamour (@grownupglamour_) March 18, 2016
The more trustworthy your content is, the more likely people are to share it.
At the end of the day, it takes time and effort to get your content marketing right, but with a methodological approach, and a bit of PEAC, you’ll soon be getting the best results!
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