The Perfect LinkedIn Profile, No Matter Your Position #smlondon

Written by Published in Blog, Infographics, LinkedIn

With over 400 million users, LinkedIn is the go-to place for professionals in 2016. Whether you’re just starting out on your professional journey, or have already paved your path, LinkedIn is the go-to platform for showcasing your skills, experience and talent.

We (Link Humans) have created this handy infographic that sheds some light onto the perfect profile, no matter your position. Whether you’re a student, a rising professional, an entrepreneur or a senior leader, there are always ways to improve your LinkedIn profile, and in-turn, your overall personal brand.

Top tips:


  • Make sure to show your personality through your photograph!
  • Don’t forget to include summer jobs, internships and volunteering.
  • Include rich media in your experience. It will catch peoples attention!

Riding professional:

  • Illustrate your experience and highlight a passion or two in your headline.
  • Write your summary in a conversational tone. It should read like you were sharing your accomplishments with a friend.
  • Prioritise your skills and endorsements, and delete any unnecessary endorsements.


  • Use your summary to show off the human side or your company. Create a sense of trust and comfort.
  • Make sure to upload a custom header photo.
  • Use the experience section as your own personal portfolio of work by uploading rich media.
  • Ask connections and previous clients to give you a short recommendation, as they make you look more reliable!

Senior leader:

  • Use the header to inject some personality and show off your career highlights.
  • Write a post to expand your network beyond your connections, and share your insight.
  • Include your volunteer experience.
  • Include your certifications. It will show that you’ve kept your skills sharp!

 RELATED: LinkedIn Hits 20 Million Members in the UK

The Ultimate LinkedIn Profile Guide

Social media and digital marketing training

Ruby Lowe

Senior Account Executive at Link Humans
Ruby is Senior Account Executive and In-House Ukulele Player at Link Humans, and Snapchat Correspondent for #smlondon.

Ruby Lowe

Ruby is Senior Account Executive and In-House Ukulele Player at Link Humans, and Snapchat Correspondent for #smlondon.