Instagram Usage Overtaking Facebook in the UK #smlondon

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Which social media network is most popular in the UK? According to new data from the Global Web Index, Instagram has taken over Facebook in the battle to be most used.

GWI did a study on the UK’s top social networks and showed Instagram to be leading ahead of Facebook, this infographic shows some comparative statistics on both social networks:

Takeaways

  • Facebook have a -7% change in active usage in the UK since 2014, Instagram have a +18% change in active usage in the UK since 2014.
  • Instagram has a much younger audience, 39% of its UK users are aged 16-24.
  • Facebook’s 16-24 demographic are just 16% of UK users..
  • Facebook’s average number of accounts are 4.0 ands Instagram are 7.8.
  • However 53% of Facebook’s UK users log-in multiple times per day, 29% of Instagram’s UK users log-in multiple times per day.
  • 64% of Instagram users are female and 56% of Facebook users are female.

infographicfbin

RELATED: How to Use Instagram for Brand Marketing [Free eBook]

Casey Fleischmann

Casey is a social media manager.

Casey Fleischmann

Casey is a social media manager.

2 Comments

  1. Hi Casey – I’d be interested to know the actual numbers of users for each platform. Is the total number of active Instagram users in the UK higher than those on Facebook or is it just the percentage rise of Instagram users that’s topping the percentage rise of Facebook users?
    Thanks!

  2. Pingback: Instagram has embraced advertising – and that’s no bad thing

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