Marketing (716)

Social Media Trends for Travel Brands in 2017 #smlondon

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travel social

A lot of brands found found social media difficult in 2016, especially travel brands given the number of high profile incidents that discouraged travel to a lot of locations. While it appears that some social media platforms are moving towards paid advertising models, others are making algorithm changes to suit user experiences, limiting the organic…

What Is Social Media? #smlondon

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Social media is all too often treated with a reverence that is not necessary. It is just another form of communication and shouldn’t be treated with any special rules which elevate it over any other form of communication. Key takeaways Social media is just another way to communicate. It’s word of mouth but with the…

Integrated Content Marketing: How to Make Your Content Work Harder #smlondon

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Marketing managers all over the world are coming under increasing pressure to prove the ROI of their content strategy. The hard-and-fast metrics of pay-per-click and native social media ads have enabled comparatively easy tracking of conversion rates, leading to some bold proclamations that traditional content marketing is dead. Indeed, Beckon – a marketing analytics firm…

The State of UK Content Marketing in 2017

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joe pulizzi

UK marketers who report high levels of commitment to content marketing do things differently than their peers, and that provides some useful insight for all content marketers. That’s just one of the findings in the new content marketing research, Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends by Content Marketing Institute (CMI). The…

10 Tips to Enhance Your Brand’s Social Presence #smlondon

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From multinational corporations (MNC) to small-medium enterprises (SMEs), brands have been using social media platforms as tools to stay connected with their audiences. Social media has also become an avenue for sharing brand updates and establishing personal relationships with prospective customers. For companies to thrive in today’s highly digital world, they need to bring their…