Campaigns (716)

6 Brands That Have Created Donald Trump Inspired Ad Campaigns #smlondon

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While most of the world still comes to grips with Donald Trump’s surprising election win on November 8th, a few savvy brands are taking advantage of the U.S. election to craft creative ads that play off of the more controversial elements of Trump’s campaign. As a general rule, brands are discouraged from getting mixed up…

3 Ways to Optimise Your Marketing Budget #smlondon

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What’s your first thought when you see awesome TV commercials? You’re probably thinking: “that costs a lot of money.” It does. The greater the investment is – the better the commercial turns out to be. Coca Cola, Volvo, P&G, Pepsi…these companies are known for the millions they invest in marketing, and we have to admit the…

3 Brands with Killer Social Media Techniques #smlondon

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Social media has become a crucial extension of digital marketing, and this is why lot of companies have jumped on the social media bandwagon. We have heard a lot about famous brands and how they are winning it on social media. We have also learnt all the possible lessons from them. In this article, I…

Emotional Branding and the Strange Case of Lynx #smlondon

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As marketers, a soft centre of emotion should ideally be at the heart of everything we do – but it’s all too easy to forget that when you’re busy crafting a snappy tweet or ad campaign. Recently, though, we’ve caught wind of yet another marketing buzz word: emotional branding and, unlike a lot of top-of-the-tongue…

Do Turkish Airlines Even Get Social Media? #smlondon

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Creating a decent social-led campaign can be difficult. The lines can be somewhat blurred between social media, marketing and PR…they all want a piece of the social media pie (and who can blame them!). Turkish Airlines is not the brand I thought would inspire my next blog post, but sometimes simple things work extremely well.…

How Can O2 #BeMoreDog on Social Media? #smlondon

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O2, a hugely successful phone company are known for being unique – from their great TV adverts to interesting campaigns, they really know how to stand out from the crowd. Most recently, O2 Sports released a campaign supporting the England team for the Rugby World Cup, which was definitely a tear jerker. They also particularly stand…