Branding (716)

How Social Branding Boosts Consumer Engagement #smlondon

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Social branding is only for established companies, right? The ones that already have a sizeable following and the know-how to create memorable activation campaigns. Whilst it’s true that bigger businesses command larger audiences, there’s no reason why your London startup can’t, at least, emulate some of this success. A business is only as good as…

3 Brands with Killer Social Media Techniques #smlondon

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Social media has become a crucial extension of digital marketing, and this is why lot of companies have jumped on the social media bandwagon. We have heard a lot about famous brands and how they are winning it on social media. We have also learnt all the possible lessons from them. In this article, I…

A Lesson in Audience Engagement from the Green Bay Packers #smlondon

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For me, the sports industry is an exciting place to be right now. A lot of UK clubs are adopting live streaming and social networks, moving away from the traditional means and methods. A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions…

How to Crack Employer Branding on Social Media #smlondon

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How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? What are the best-in-class employer brands doing on social? To get some answers, I’ve spoken to everyone’s favourite Canadian in Sydney; David Brudenell, Chief Digital Officer of Universum. Listen to the interview on iTunes,…

How to Launch a Professional Brand on Social Media #smlondon

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How do you go about launching a new professional staffing brand? And is it important to set brand guidelines and maintain consistency when building your reputation? What works on social and digital in the staffing world? I spoke to Ian Grundy who is Head of Marketing and Communications, APAC at Adecco Group and he talked…

Emotional Branding and the Strange Case of Lynx #smlondon

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As marketers, a soft centre of emotion should ideally be at the heart of everything we do – but it’s all too easy to forget that when you’re busy crafting a snappy tweet or ad campaign. Recently, though, we’ve caught wind of yet another marketing buzz word: emotional branding and, unlike a lot of top-of-the-tongue…