The Basic Rules of Content Marketing [INFOGRAPHIC]

21 rules content marketing

Content marketing is the best way to engage with your audience and to see your content shared everywhere by everyone. But you have to respect some rules to make sure you’re doing it correctly. This infographic by Kayak Online Marketing shows you the 21 rules of content marketing.


- Keywords are extremely important, they might be the base of your strategy so you can easily be found by everyone.

- Posting content is good but you need to engage with your followers/fans. Nothing is more boring than a monologue.

- Vary your sources and find quality content to share. Prefer quality to quantity but don’t neglect the latter.

Related: Why Visual Content is Best for Social Media [SLIDES]


Follow me!

Arthur Habrial

Community manager at Social Media London
Passionate about social media, advertising, sailing. Community manager of Social Media London and co-organiser of the monthly #smlondon events.
Follow me!