We’re officially in the “future” ladies and gents. Today – October 21st 2015 – is the day that Marty McFly and Doc Brown travel to in that famous movie about the future.
Of course, in this modern future thing we’re part of, there are now things called “hashtags” where people and “brands” can place “tweets” that include “images” and “videos”. That’s so futuristic.
Let’s get down to business. Every time there’s a big hashtag, brands jump on the opportunity to try and create something clever or funny that will get shared by tens (or hundreds or thousands) of people and receive lots of free advertising.
Throughout the day, we’ll be updating this with the best, the worst and the truly ugliest of updates from brands and companies that we see on Twitter. If you see a particularly juicy one, send it our way to @SocialMediaLond!
Pizza Express (who, luckily, are speaking at #smlondon LIVE! 2015) have come up with a neat way of linking their product to Back to the Future:
— PizzaExpress (@PizzaExpress) October 21, 2015
KLM have done something extremely subtle with their tweet:
— Royal Dutch Airlines (@KLM) October 21, 2015
Linked to travel (again), Virgin Trains have renamed one of their trains (temporarily):
— Virgin Trains (@VirginTrains) October 21, 2015
Would Marty be in First Class?
Paddy Power spent the morning pointing out mistakes from the movie:
— Paddy Power (@paddypower) October 21, 2015
…and another brand jumped in straight away:
— JUST EAT UK (@JustEatUK) October 21, 2015
Good ol’ brandter!
They also pointed out a scary resemblance:
— Paddy Power (@paddypower) October 21, 2015
Talking of brandter, Pepsi Max and Uber have teamed up to allow lucky users to ride in a DeLorean:
— Pepsi Max (@PepsiMaxUK) October 21, 2015
ASOS tried to relate the film to the present day by using…self checkouts and emojis?
— AAAAHHSOS! (@ASOS) October 21, 2015
We love a good pun here at #smlondon, and there’s no better pun than a ‘trailer’ for a movie day. Geddit? Trailer! HA. Well done Screwfix.
— Screwfix (@Screwfix) October 21, 2015
However, the winner of them all is Surrey Police:
— Surrey Police (@SurreyPolice) October 21, 2015
Now that’s clever, and people agree:
@SurreyPolice best tweet I've seen all morning. Well done boys.
— Chris Wood (@woodsypedia) October 21, 2015
Well done Surrey Police.
Of course, Mr Sugar couldn’t help but wade in, with this effort from the Apprentice:
— The Apprentice (@bbcapprentice) October 21, 2015
Who says “back to the boardroom”? Really.
Evian tried to link a phone to water:
— evian (@evianwater) October 21, 2015
Personally, I don’t want to put electrical appliances near any water.
Piggy-backing continues with another phrase that no one says…ever…:
— Perrier (@Perrier) October 21, 2015
Another tenuous link comes courtesy of Costa Coffee:
— Costa Coffee (@CostaCoffee) October 21, 2015
Yeah, because Marty and Doc would definitely be looking for coffees in the future. Oh, and it wouldn’t be pasties either.
We’re looking at you, Greggs:
— Greggs (@GreggsOfficial) October 21, 2015
Victoria Police in Australia also tried…tried really hard:
— Victoria Police (@VictoriaPolice) October 21, 2015
However, could they not find someone who looked remotely like Marty?
We always love to celebrate those people who spend lots of time creating something that really gets a rubbish reaction.
Heathrow tried to invent a fun game, but instead produced something that looked like it had been made in Paint:
— Heathrow Airport (@HeathrowAirport) October 21, 2015
Also, I wonder if Universal will be happy…
Has anyone thought what their clock towers are doing today? Harvard did:
— Harvard University (@Harvard) October 21, 2015
The DWP (Department of Work and Pensions) made this absolute howler – all related to…..pensions……..
— DWP Press Office (@dwppressoffice) October 21, 2015
Alex was quick to point out that if you have a time machine, surely you don’t need a pension?
.@dwppressoffice pretty sure if you have a time machine you actually can do without a pension, that’s basically the point of biff’s story
— Pumpkin Spiced Hern (@alexhern) October 21, 2015
Arjan was also quick to point out what a lot of people thought:
@dwppressoffice Delete this account.
— Arjan Tempesto (@ArjanTempesto) October 21, 2015
Finally, this is definitely not Luton, sorry Go Luton Taxis:
— GoLutonTaxis (@GoLutonTaxis) October 21, 2015
Although, I wouldn’t mind if Luton was New York City…
[Main image credit: Erin Cadigan / Shutterstock.com]
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