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7 Tips to Using YouTube for Marketing Purposes #smlondon

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In a world that is almost fully HD, with countless uploads every second, the fastest way to reach masses is through YouTube. Aside from being a video repository, YouTube has an enormous marketing potential. Its users are ten times more likely to engage, embed, and share contents than on other social media. In short, YouTube…

6 Content Ideas to Boost your Social Media Campaigns #smlondon

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ideas for evergeen content

Nothing is worse than tirelessly constructing content that will die in relevancy faster than it circulates. Because of this, it’s important to create a backbone of evergreen content to keep you afloat. Once you develop a functioning evergreen system, it becomes easier than ever to routinely update your social media profiles with content your followers…

Integrated Content Marketing: How to Make Your Content Work Harder #smlondon

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content

Marketing managers all over the world are coming under increasing pressure to prove the ROI of their content strategy. The hard-and-fast metrics of pay-per-click and native social media ads have enabled comparatively easy tracking of conversion rates, leading to some bold proclamations that traditional content marketing is dead. Indeed, Beckon – a marketing analytics firm…

5 Ways to Make Customers Promote Your Brand on Social Media

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coke vw promote

Today, customers are constantly interacting via social media – not only with one another but also with brands. This is a great opportunity to satisfy your customers and let them do the work for you. A happy customer is the best advertisement possible, and people tend to pay attention to online reviews, even if they…

Kayleigh’s Love Story: The Future of Police Marketing?

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leicestershire police

When it comes to marketing it can be easy to get stuck in a loop of creating regurgitated, uninspiring content and not breaking the mould due to fears of failure or negative repercussions. Kayleigh’s Love Story is the perfect example of when pushing the boundaries of content marketing can really succeed and make a significant…