The 80 Rules of Social Media [INFOGRAPHIC] #smlondon

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You want to be the best on social media? Check out these 80 rules that you need to know! 

Made by our friend Jeremy Waite, Head of Social Strategy Adobe EMEA and former speaker at #smlondon back in April, these 80 rules of social media will help you to enhance your social media strategy. Here are our favourites rules – feel free to tell us yours in the comments!


  • 38: Twitter is not a social network. People pretend it is one but it’s more a informative/news network.
  • 12: Update your page or delete it.
  • 54: Engagement is not a dog, you can’t own it and so you don’t have the control of your brand. Your fans have.

Related: What Are The Most Common Mistakes on Social Media? [SLIDES]

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Arthur Habrial

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  • Visakan @ ReferralCandy

    Re 38: A social network is made up of relationships between people, so “Twitter is not a social network” is a bit of an odd statement. Perhaps you meant to say “Twitter is not a social networking site/service”. That is a little debatable- Twitter started out as a microblogging platform, and since evolved into a sort of real-time public information/news utility, yes. But it’s still great for social networking- for making friends, for staying up-to-date with friends, etc.


    • Melissa Rautenberg

      Completely agree. It’s ok to socialize and connect with people on Twitter. If you or a company are just sending information at me and not responding to questions, people will lose interest in you real quick. That’s why Facebook has lost so much interest. Twitter is a two way conversation. The conversation might be on informative topics, but it’s a two way conversation, nonetheless. Great information and discussion piece. Thank you for the content!