Why Do People Love Animals on Social Media? #smlondon

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Back in the day, anyone who heard the word “viral” would immediately think of microscopic contagions that make people sick and spread disease. These days, it’s quite a different story. Now when you hear about something going viral, you can pretty much bet that it’s in reference to a piece of online media that’s been…

6 Brands That Have Created Donald Trump Inspired Ad Campaigns #smlondon

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While most of the world still comes to grips with Donald Trump’s surprising election win on November 8th, a few savvy brands are taking advantage of the U.S. election to craft creative ads that play off of the more controversial elements of Trump’s campaign. As a general rule, brands are discouraged from getting mixed up…

10 Tips to Enhance Your Brand’s Social Presence #smlondon

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From multinational corporations (MNC) to small-medium enterprises (SMEs), brands have been using social media platforms as tools to stay connected with their audiences. Social media has also become an avenue for sharing brand updates and establishing personal relationships with prospective customers. For companies to thrive in today’s highly digital world, they need to bring their…

Influencer Marketing for Beginners #smlondon

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Of all the ways that the internet has changed society, one the most paradigm-shifting developments has been the creation of the blog. Now, individuals can share their thoughts, opinions and ideas with the entire world in just a few clicks. Obviously, not all of these bloggers will capture worldwide attention, but some of them will prove…