7 Tips to Using YouTube for Marketing Purposes #smlondon

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In a world that is almost fully HD, with countless uploads every second, the fastest way to reach masses is through YouTube. Aside from being a video repository, YouTube has an enormous marketing potential. Its users are ten times more likely to engage, embed, and share contents than on other social media. In short, YouTube…

6 Content Ideas to Boost your Social Media Campaigns #smlondon

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ideas for evergeen content

Nothing is worse than tirelessly constructing content that will die in relevancy faster than it circulates. Because of this, it’s important to create a backbone of evergreen content to keep you afloat. Once you develop a functioning evergreen system, it becomes easier than ever to routinely update your social media profiles with content your followers…

Increasing Website Conversions with Trust Signals #smlondon

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How do you make sure your website is the most credible and trustworthy site out there? Well thankfully in this digital era there are ways and means of doing just that. I’ve spoken to Filip Matous who is a Digital Strategist and author of ‘How To Get Your Website Noticed‘, to find out more. Have…

Social Media Trends for Travel Brands in 2017 #smlondon

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travel social

A lot of brands found found social media difficult in 2016, especially travel brands given the number of high profile incidents that discouraged travel to a lot of locations. While it appears that some social media platforms are moving towards paid advertising models, others are making algorithm changes to suit user experiences, limiting the organic…

What Is Social Media? #smlondon

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social

Social media is all too often treated with a reverence that is not necessary. It is just another form of communication and shouldn’t be treated with any special rules which elevate it over any other form of communication. Key takeaways Social media is just another way to communicate. It’s word of mouth but with the…