Social Media Trends for Travel Brands in 2017 #smlondon

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travel social

A lot of brands found found social media difficult in 2016, especially travel brands given the number of high profile incidents that discouraged travel to a lot of locations. While it appears that some social media platforms are moving towards paid advertising models, others are making algorithm changes to suit user experiences, limiting the organic…

What Is Social Media? #smlondon

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social

Social media is all too often treated with a reverence that is not necessary. It is just another form of communication and shouldn’t be treated with any special rules which elevate it over any other form of communication. Key takeaways Social media is just another way to communicate. It’s word of mouth but with the…

Integrated Content Marketing: How to Make Your Content Work Harder #smlondon

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content

Marketing managers all over the world are coming under increasing pressure to prove the ROI of their content strategy. The hard-and-fast metrics of pay-per-click and native social media ads have enabled comparatively easy tracking of conversion rates, leading to some bold proclamations that traditional content marketing is dead. Indeed, Beckon – a marketing analytics firm…

5 Ways to Make Customers Promote Your Brand on Social Media

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coke vw promote

Today, customers are constantly interacting via social media – not only with one another but also with brands. This is a great opportunity to satisfy your customers and let them do the work for you. A happy customer is the best advertisement possible, and people tend to pay attention to online reviews, even if they…

The State of UK Content Marketing in 2017

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joe pulizzi

UK marketers who report high levels of commitment to content marketing do things differently than their peers, and that provides some useful insight for all content marketers. That’s just one of the findings in the new content marketing research, Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends by Content Marketing Institute (CMI). The…

Kayleigh’s Love Story: The Future of Police Marketing?

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leicestershire police

When it comes to marketing it can be easy to get stuck in a loop of creating regurgitated, uninspiring content and not breaking the mould due to fears of failure or negative repercussions. Kayleigh’s Love Story is the perfect example of when pushing the boundaries of content marketing can really succeed and make a significant…